Subscription brands ($1–10M)

Turn more of your buyers into subscribers & retain 70%+ at order 3.

Fix your offer, optimize your subscription platform, and build the lifecycle that keeps subscribers. Done for you in 30 days.

Book your subscription audit call
70%+ third-order retention60%+ subscription take rate30+ subscription brands
Recharge, Stay AI, Loop and Skio

Does this sound like you?

You watch half of your subscribers churn by order 3. Only 15% of subscribers stay till order 6. You see it with every cohort.
Your email agency shows you Klaviyo dashboards, instead of subscription cohorts. You asked for retention. They show you opens.
Your subscription tool still runs the defaults you set on day one. You meant to fix it. It's been months.
You stacked the discounts to keep them. They cancelled anyway. You're not a discount brand. You've become one.
You stare at twenty subscription metrics. Not one of them tells you what to fix.
SunMed lifecycle emails
Case study · CBD supplements
61% → 73%
90-day repeat purchase rate

SunMed is a fast-scaling CBD subscription brand with 300+ stores. The subscription program needed retention to compound as the subscriber base grew past 2,000.

We rebuilt the subscriber journey as a connected habit-formation system.

73%90-day RPR
37.2%cancel save rate
25%subscriber growth

How a $5M subscription brand's near-collapse rewired our entire agency

"We're losing 22% of subscribers every month. We pay to acquire them. They cancel before we break even. We're going broke."

CEO of a subscription CPG brand who hired us to work on retention.

From the outside, everything looks right. Klaviyo running. Recharge billing. Paid ads are working.

Churn was brutal. They lost 50-60% of subscribers by month 3. A $5M brand losing $400K a quarter to invisible churn.

Then we started calling their customers. It turned out the customers weren't consuming the supplements. Without consumption, no results. Without results, no reason to subscribe.

So we built a system around habits. Cues through onboarding emails. Cravings through anticipation messaging. Responses through the cancel flow. Rewards through surprise and delight.

This became the Subscription LTV Maximizer™. Monthly churn dropped from 22% to 9% in 30 days. The brand hit its first $1M subscription month soon after.

Three phases: Activate, Retain, Scale. Each one a 10-day sprint. Live in your stack by day 30.

Case study · Oral healthcare
41% → 63%
90-day repeat purchase rate

Boka is a fast-scaling oral healthcare subscription brand. Month 3 subscription retention sat below 50%.

We rebuilt the lifecycle as a connected habit-formation system. Same brand, same products, better retention.

63%90-day RPR
42%higher 6-month LTV
10.4%higher AOV
Boka cohort table before and after
Introducing

The Subscription LTV Maximizer™

A 30-day system to drive first-90-day subscriber retention toward 70%+. Your offer, your subscription platform, and email and SMS built as one connected system.

Phase 1: Activate subscribers

We audit your subscription structure, engineer the offer, and build the paths that turn buyers into subscribers.

1
Offer Engineering™

Subscription audit and baseline KPIs. Frequency mapping, discount architecture, milestone ladder, bundles and gifting.

2
Drive Subscriptions

PDP subscription widget, a dedicated subscription page, and the Subscription Recommendation Journey™.

3
Nurture Subscriptions

Onboarding and nurture automations that set expectations and build the habit early.

Phase 2: Retain subscribers

We build the safety net under your subscription program, so churn moments become recovery moments.

4
Reinforce Value

Upcoming subscription reminders, renewal emails, and surprise and delight.

5
Support Flexibility

Pause and skip analysis, paused and skipped emails, and a portal where skipping is easier than cancelling.

6
Prevent Cancellations

Cancellation analysis, cancellation emails, and the cancel flow configured in your subscription tool.

Phase 3: Scale subscriptions

We recover lost revenue, widen the channels, and hand over the numbers.

7
Reactivate Subscribers

Payment recovery analysis and configuration, payment failed automation, and winback.

8
Expand Channels

Customer portal configuration, plus subscription automations across SMS, RCS and WhatsApp.

9
Optimization Brief

A summary of everything live, then a 30-day post-launch report with what to fix next.

Worked for 30+ subscription brands like you

Brand logos
FreshCapMushroom supplements
69% → 79%
Returning customer rate
BiodermaGlobal skincare
31% → 47%
Repeat purchase rate in the Middle East
ZITSTICKADTC skincare
44% → 58%
90-day repeat purchase rate

What you get with the Subscription LTV Maximizer™

  • Subscription cohort audit with a 4-stage baseline. Where subscribers drop, and what it costs you.
  • Offer engineered for retention. Frequency rules, discount architecture, milestone ladder, bundles and gifting.
  • Complete automated journeys for Onboarding, Renewal, Cancel Flow, Payment Recovery, Pause/Skip, Winback and Cross-Sell. 10+ automations, 20+ emails.
  • Your subscription platform optimized alongside email and SMS: cancel flow, payment recovery, pause and skip, customer portal and surprise and delight.
  • On-brand copywriting and designs. Completely done-for-you creative execution.
  • Real-time Slack communication with full project visibility on ClickUp. Weekly calls, a full Klaviyo account audit, and a 30-day cohort report.
  • 100% money back guarantee. Live in 30 days or full refund.

Before vs after the Maximizer™

Where you are now

  • Subscription revenue is flat
  • CAC eats your margin
  • Growth depends on ad spend
  • Not ready for investors, low LTV/CAC
  • Half cancel by order 3

Where you'll be in 30 days

  • Subscription revenue compounds monthly
  • Margin compounds with every cohort
  • Growth comes from existing subscribers
  • Ready for next investment, high LTV/CAC
  • Cohorts hold past order 6

Words from subscription founders

"Our biggest focus was consistency, and I love that RetainUP built on that. Their work is so much better than what we did, I mean, I can't even compare."

Kristen OsbornCMO, SunMed (CBD Supplements)

"Unlike other email agencies we have worked with, they have a deep understanding of the subscription journey."

Juan PalacioCEO, BloomsyBox (Flower & Gifting)

"I had them do our subscription lifecycle. In a month, they generated higher subscription revenue than our past performance."

John LawlorFounder, MyCoSoul (Mushroom Coffee)

"They take subscriber retention seriously. The repeat purchase journeys are exactly what we needed."

Hitesh DhingraCEO, The Man Company (Skincare)

"40% of store revenue comes from RetainUP's automations. Best investment we've made."

Matthew RedmondCEO, Le Peach (Health & Fitness)

"They understood our customers and built the right lifecycle automations. $40-60K extra every month."

Brian GodwinFounder, If It Barks (Pet Accessories)

Is this system right for your brand?

This is for you if...

  • Your brand is doing $1-10M with active subscription products
  • You're on Recharge, Skio, StayAI, or Loop
  • You value subscription retention as a growth lever
  • You want subscription flows shipped, not strategized
  • You can give creative approvals inside 48 hours

This is not for you if...

  • You don't sell subscription products yet
  • You're under $1M in annual revenue
  • You're looking to grow through acquisition and paid ads
  • You want a 6-month strategy retainer instead of a 30-day build
  • You prefer to figure subscription retention out yourself over 3-6 months
Rahi Jain
Subscription LTV Specialist

Hi, I'm Rahi Jain.

I help DTC brands maximize their LTV from subscriptions. I've been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $20M. I know how much growth depends on customers coming back.

When I started my agency, we built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.

So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging.

I've worked with 80+ DTC brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.

2009
In ecommerce since
80+
DTC brands
30+
Subscription programs

Frequently asked questions

How long will it take to go live?

30 days to get 10+ subscription automations and 30+ emails live for your brand. It runs across 3 phases: Activate, Retain, Scale. Each phase is a 10-day sprint.

How is this different from other retention or email agencies?

Most email agencies can't analyze or discuss cohorts. We dig into retention and why customers stick with a product. Rahi spent 15+ years in ecommerce and ran an 8-figure brand himself.

What if our team doesn't have bandwidth to manage this?

It's completely done-for-you. Expect 30 to 45 minutes a week of your time for feedback and approvals.

Will this work on Recharge, Skio, StayAI, or Loop?

Yes. We've configured all four. We adapt the build to your stack.

Is there any guarantee?

Yes. 100% money-back guarantee. If we don't ship every flow live in 30 days, you get a full refund.

Ready to compound subscription revenue?

See how 30+ subscription brands are building 70%+ third-order retention with a habit-formation system.

What happens next
  • Book a 30-minute slot on the calendar.
  • Share your store URL and answer a few quick questions about your subscription program.
  • We score 8 subscription dimensions live on the call. You walk away with the audit and your top 3 fixes.
Book your subscription audit call