Turn more buyers into subscribers & maximize your subscription LTV.
Scale your subscription brand with better offers, an optimized subscription platform, and high-retention lifecycle messaging. Done for you in 30 days.
Book your subscription audit call
Trusted by 80+ DTC brands
There's a reason your subscription revenue isn't growing.
The old way
- Hiring an email agency that's never built a subscription program
- Twenty subscription metrics & no idea what to fix next
- A subscription platform set up once & never touched again
- A PDP offer that doesn't match your emails
- Subscriptions split across teams & owned by nobody
The new way
- Subscription experts who read cohorts, from offer to cancel flow
- A clear next fix, every month
- A subscription platform improved every month
- One offer across PDP, emails & portal
- One owner for take rate, retention & LTV
What we believe about subscription growth
LTV is the primary KPI.
Open rate, save rate and take rate are inputs. Every decision should serve your LTV and your P&L, because that is what grows your business.
Offer beats message.
Great emails can't save a weak offer. A great offer lifts your take rate, order value and retention at the same time.
No habit, no subscriber.
If customers aren't using your product, they won't stay subscribed. Your product needs a place in their daily routine.
The first 90 days decide everything.
Control every message a new subscriber gets until the habit sticks. Then loosen up.
Gifts beat discounts.
Discounts teach people to wait for the next deal. Gifts give them a reason to stay and protect your margin.
Transparency wins.
Your subscribers get easy cancellation and clear pricing. You get straight numbers in every report.
Real subscription results
CBD supplementsFull lifecycle system across email and SMS, built from zero.
Oral careNew subscription program, retention built from scratch in 30 days.
Mushroom supplementsOnboarding, renewal reminders and cancel flow rebuilt.
Two ways to maximize your subscription LTV
Subscription LTV Maximizer™
Done for you. Built and live in 30 days.For $1–10M brands with subscriptions and no full system in place.
- Offers: plans, gifting, bundles, PDP
- Subscription platform: cancel flow, customer portal, payment recovery
- Lifecycle messaging: 10+ flows across email and SMS
- 30-day performance report
Live in 30 days, or a full refund.
See how it worksSubscription LTV Optimizer™
Done with you. Ongoing subscription consulting.For brands with a live subscription program and 5,000+ active subscribers.
- Analysis: every subscription KPI read each month, cohort by cohort
- Report & plan: what changed, what caused it, and the next move
- Optimization: one improvement built, shipped and A/B tested
- Calls & Slack: two calls a month, plus answers inside 24 hours
Three-month start, then monthly.
See how it works
Hi, I'm Rahi Jain.
I help DTC brands maximize their LTV from subscriptions. I've been in ecommerce since 2009, and from 2012 to 2019 I scaled my own fashion brand past $20M. I know how much growth depends on customers coming back.
When I started my agency, we built email for DTC brands. The flows looked great. Subscribers still left. The problem was never the email. It was the offer they subscribed to, how often the box arrived, and what happened when they clicked cancel.
So I stopped selling email and started fixing subscription programs. The offer first, then the subscription platform, then the messaging.
I've worked with 80+ DTC brands, including Bioderma, Boka and SunMed. I work directly with every brand and take only 4-6 new brands a quarter.
The subscription strategy your email agency never shows you. One email a week.
Free. One email a week. Plus the Scorecard™ methodology when you join.
Subscription breakdowns on YouTube
Every week I pull apart how a big subscription brand runs its program, and what a $1-10M brand can copy.
Common subscription questions
Why do I need a subscription specialist? My email agency already runs retention.
Email agencies are good at email. But email can't change the things that make a subscriber stay: the offer they picked, how often the box arrives, what happens when they hit cancel, and whether a failed card gets recovered. All of that sits in Recharge, Skio, Stay AI or Loop, and that is where the work happens.
Which should I start with, the Maximizer or the Optimizer?
If your subscription program has gaps, start with the Maximizer. It builds the offer, the subscription platform and the messaging in 30 days. If everything is already built and the numbers have stopped moving, start with the Optimizer.
How do we work together?
Everything is done for you. You give feedback and approvals. Rahi is on every account, with a strategy call and an execution review each month, and Slack in between.
How long until my subscription numbers improve?
The Maximizer is live in 30 days, and most brands see early movement in the first two weeks as flows go live. Retention gains show over the next 60 to 90 days.
What is your approach to growing subscriptions?
Six rules. LTV is the primary KPI. The offer matters more than the message. No habit means no subscriber. The first 90 days decide whether someone stays. Gifts beat discounts. And transparency wins.
Not sure where to start? Get your Subscription LTV Scorecard™
The same audit we run on every paying client, free.
- A personalized 20-page report
- 8 dimensions, 48 checkpoints
- Benchmarked against Grüns, IM8 and Mars Men
- Delivered in 24 hours
Just your email and store URL.